Today on the blog we have Jo Middleton sharing her thoughts with us on buying unique gifts for kids…

Have you noticed how children nowadays seem so much harder to please? When we were kids you’d get a satsuma and a piece of coal in a stocking and be happy (pretty sure that’s what’s happened…) but kids these days want the latest iPhone or nothing.

It doesn’t help that everyone is so competitive at school – it can feel as a child that unless you have the very latest gadget or the best and most expensive version of something then you just don’t fit in.

It doesn’t have to be this way though!

The secret is not to try to keep up with trends, but instead to create your own. If you can’t have the same as everyone else, make sure you have something that no one else has

And no, it doesn’t have to be something incredibly unusual, like a rare breed of lizard or anything, just something unique. Something personal.

I don’t know what it is, but even in these highly digitalised times kids still go mad for anything with their name on it. Personalisation is everywhere – you can get sets of pens and pencils with your name on, lunchboxes, notebooks and Share Button

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