According to a recent survey 40% of Britons dream of jacking in the day job and setting up their own business, and I can’t say I blame them, it was the best thing I ever done.

20% of those people all have the same dream. Baking.

Baking Dreams With Tate & Lyle

With this in their minds, and sugar in their hearts, Tate & Lyle created a rather tasty new campaign called ‘Bake Your Dreams Come True’. Set up to inspire budding bakers to follow their baking dreams, there are £1million worth of prizes and rewards available to be won, including the top prize of a £5,000 cash reward for up to five baking entrepreneurs to provide financial support to kick-start their baking business.

Up-and-coming bakers can apply for the prizes by picking up a participating pack of Tate & Lyle Baking Sugar or Lyle’s Golden Syrup Baking bottles and submitting their pack code and baking dreams at

To launch the Baking Dreams campaign Tate & Lyle set up an edible back on Brick Lane, with experts offering business, marketing and financial advice to would be bakers on their baking dreams.

I popped along to take a look, but as rice crispy cakes are the extent of my baking prowess I opted to just taste the edible delights on offer instead.


Seriously tasty, and seriously good fun!

Running throughout 2014, Bake Your Dreams Come True could be your ticket to the change of career you’ve always dreamt of.  Good luck, I hope all your baking dreams come true!

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