According to a recent survey 40% of Britons dream of jacking in the day job and setting up their own business, and I can’t say I blame them, it was the best thing I ever done.

20% of those people all have the same dream. Baking.

Baking Dreams With Tate & Lyle

With this in their minds, and sugar in their hearts, Tate & Lyle created a rather tasty new campaign called ‘Bake Your Dreams Come True’. Set up to inspire budding bakers to follow their baking dreams, there are £1million worth of prizes and rewards available to be won, including the top prize of a £5,000 cash reward for up to five baking entrepreneurs to provide financial support to kick-start their baking business.

Up-and-coming bakers can apply for the prizes by picking up a participating pack of Tate & Lyle Baking Sugar or Lyle’s Golden Syrup Baking bottles and submitting their pack code and baking dreams at www.tasteandsmile.com/bakingdreams.

To launch the Baking Dreams campaign Tate & Lyle set up an edible back on Brick Lane, with experts offering business, marketing and financial advice to would be bakers on their baking dreams.

I popped along to take a look, but as rice crispy cakes are the extent of my baking prowess I opted to just taste the edible delights on offer instead.

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Seriously tasty, and seriously good fun!

Running throughout 2014, Bake Your Dreams Come True could be your ticket to the change of career you’ve always dreamt of.  Good luck, I hope all your baking dreams come true!

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